Metrics are something I don’t use often on this blog, but they’re crucial to business in various ways. The first way is for the end-user. The second way is for you, the creator of the product.

The End User

The end-user has a lot of doubt surrounding the purchase of any product. This is where metrics come in to save the day. By providing some form of metrics, the user can effectively make an informed decision about your product. For example, if you were selling a game, provide the amount of content in hours, levels, features and more to get users interested.

I know as an end user, many times I look at the amount of hours I get out of a game before buying. There are other important metrics as well.

The user may want to know how popular the game is, the reviews on and so on. The main point of all this is to remove as much d. abt as possible so that they will be more inclined to invest in your product.

Well, those are the important metrics for the end-user, but what about you the creator?

The Creator

As a creator, the most important metrics for you come from users. Users can help you make informed decisions about which way to take a project by evaluating User response. If users hate a certain level, you can rework it or remove it entirely. Think about it, this is why things such as Q&A and focus groups are so valuable. Getting value as early as possible to make better decisions; this seems to be the trend we’re going towards with process like Agile. Other metrics like sales are extremely useful.

By watching sales numbers, we can effectively bolster product sales at points when numbers start to dip and so on. They also inform you about goals; did you meet your project goals?

With that said, that’s all I have to share with you today. I hope this post helps you invest more in your data. Metrics provide you information on why you won and why you lost.

As they say, information is power.

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