Recently, I went on a trip to Boston and had two profound things happen to me. The first one was that I went to an establishment called Kung Fu Tea; the next was someone talking to me about the differences between two casinos. Let’s get into the details.
The Kung Fu Tea Visit
As mentioned, I went to Kung Fu Tea and the second I got in there the marketing strategy was extremely apparent.
The entire store was sleek, modern, and had a lounge vibe that would appeal to a younger crowd. The decorations around the area were all slogans or memes that any person in their 20s would use. As a result, primarily all of the customers were young college level, Asian individuals. To add to that, all the servers were also young. Everything about their strategy targetted the demographic of young Asian professional in their 20s looking for tea. The great use of both the lingo and style of the individuals in their marketing was great; they don’t try to be overly professional, they just try to connect within their demographic.
Now, let’s switch gears and talk about the casinos.
The Tale Of Two Casinos
As mentioned before, I had a conversation about which casino I preferred out of two casinos. I never gave it much thought before, but my friend quickly pointed out that they were different. The differences were all based around needs. One casino would have a small daycare, arcade, etc; the other would have a club on the top floor, pools, and lounges. Now, these are important differences for one key reason.
The environments support different lifestyles. What does a 20-year-old need a daycare center for? No Reason at all, but a parent would love an environment like that so they can gamble while their kids are watched. This is so important, and lead leads me to the most important detail that you should get from this post.
Always think about the lifestyle and needs of your audience. Think about the bubble that they live in. Always try to solve all of their needs the best way you can.
If you want to know more about bubbles, stay tuned, because it’s going to be even more apparent in our future.