Game Psychology – Free-To-Play vs Paying Upfront

Have you ever gotten something for free? Don’t you value and grab those things more often than something you pay for? This is how free to play games actually get you to invest before making you pay any money. There are two psychological tricks behind this....

Game Psychology – Currencies And Real Money

Currencies are an important part of some video games. How do you let someone know the value of something without a currency? That’s why they are used. Currencies allow you to buy multiple items in-game, and in some cases turn real money into in-game currency. ...

How Customization Increases Player Retention

“What’s your name?” When I was a kid, I loved prompts like that in video games. Just knowing that I could name my character increased my enjoyment of the game. As game developers, we can use this to increase our player retention and fondness of our...

Social Engineering – Compelling Players

People are social creatures that love to interact with other people. Even within a video game this still applies. By having social features in a game, you also can increase player rentention and could get people to play with just a little bit of envy. We are not...