How In-Game Avatars Affect Players

In-game avatars are something players are always in control of when playing many games. An avatar often acts as a way for the player to interact with the world and allow the player to feel like their decisions are important to them. Today, however, we’ll be...

Game Psychology – Start Your Quests Partially Completed

In most games, quests always start with no points to progression. This can be useful in some cases, but in many cases, it does nothing for you or your players. I’m sure you as a player have skipped over quests entirely simply because they do not have any...

Game Psychology – Free-To-Play vs Paying Upfront

Have you ever gotten something for free? Don’t you value and grab those things more often than something you pay for? This is how free to play games actually get you to invest before making you pay any money. There are two psychological tricks behind this....

Game Psychology – Currencies And Real Money

Currencies are an important part of some video games. How do you let someone know the value of something without a currency? That’s why they are used. Currencies allow you to buy multiple items in-game, and in some cases turn real money into in-game currency. ...

How Customization Increases Player Retention

“What’s your name?” When I was a kid, I loved prompts like that in video games. Just knowing that I could name my character increased my enjoyment of the game. As game developers, we can use this to increase our player retention and fondness of our...